"Noa Shaw is a unicorn—one of those one in a million people you meet who instantly connects with you, and who ultimately has your best interest at heart. I first walked into Noa's Soul Cycle class seven years ago, and I immediately knew he was different. He was funny and warm, and he lead an incredibly fun workout—but it was so much more than that. He provided the Soul to the Cycle, making sure everyone in the room was connected to their breath, and most importantly, in the moment. He would say, "What time is it? NOW," allowing everyone to focus on that second, in that room—stressing how nothing else at that very moment mattered. Addiction-wise, he has been to hell and back, always super transparent about his flaws and hardships—making him relatable to everyone he comes across. He's not perfect, but he is perfectly himself. He wants everyone to be comfortable in their own skin. Throughout my struggle with infertility, I went to Noa's classes regularly as both an intense physical workout and a much-needed mental release. He taught me about gratitude and kindness. He changed my perspective. When I finally got pregnant with my son, I continued to ride, and Noa was with me every step of the way. He walks the walk, too. He's one of the most generous people I've met. He is an extraordinary coach, a powerful life force, and an amazingly supportive friend." Alison, 42